New Brand! The journey from Lemonade Reward to ilumiti
Hello, and welcome back to another exciting episode of BenefitsWise, where we break down complex benefits topics into easily digestible insights. In this episode, we're thrilled to introduce our new Partnerships Director, Sean Phillips, and dive deep into the story behind our rebranding from Lemonade Reward to ilumiti.
Why You Should Watch:
The Rebranding Journey: Discover the reasons behind our transformation and the meticulous process that led us to ilumiti.
Client-Centric Approach: Learn how client feedback played a pivotal role in shaping our brand essence and values.
The Future of Employee Benefits: Gain insights into the evolving landscape of employee benefits and how ilumiti is poised to lead the way.
The Rebranding Journey
The decision to rebrand was not taken lightly. It reflects our evolution over the past decade, expanding our services beyond HR and employee benefits to encompass retirement planning and private client work. The existing brand no longer captured the full breadth of our offerings, necessitating a change that would resonate with our diverse clientele.
The rebranding process was a collaborative journey, involving extensive research, client feedback, and creative brainstorming. The result is ilumiti, a name that embodies our unwavering commitment to providing financial clarity across all our services.
The Importance of Client Relationships
Client relationships have always been at the heart of our business. We actively sought feedback from our clients throughout the rebranding process, and their insights were instrumental in defining our brand essence: financial clarity. The overwhelmingly positive reception from clients and partners further validates the success of our transformation.
Looking Ahead
The rebranding to ilumiti marks an exciting new chapter in our journey. The new brand encapsulates our evolution, our dedication to financial clarity, and our ambition to provide comprehensive financial wellness solutions. We're brimming with enthusiasm for the opportunities that lie ahead and remain steadfast in our commitment to delivering exceptional service to our clients.
Learn More
We invite you to watch the full episode to gain deeper insights into our rebranding journey, the evolving landscape of employee benefits, and how ilumiti is shaping the future of financial wellness.
Don't miss out! Watch the full episode now and embark on this exciting journey with us.
Stay tuned for more insightful episodes of BenefitsWise!
Best regards,
The ilumiti Team
