Summary

In this episode of Benefits Wise, Dan Mills and David Pugh discuss the role of technology in delivering benefits communication with Charlotte Neal, Head of Community Connections at Reward Gateway Edenred. They highlight the challenges HR professionals face in effectively communicating benefits offerings and the need for a consumer-grade experience. They also discuss the importance of personalization and the advantages of using technology platforms to tailor benefits communications to individual employees. The conversation touches on measuring the effectiveness of technology-driven communications and the key metrics to track. They also explore emerging trends in benefits technology, such as personalization, all-in-one platforms, global capability, and integrating financial wellbeing.

Takeaways

- One of the main challenges in benefits communication is effectively communicating the benefits offering to employees.

- Employees expect a consumer-grade experience in benefits communication, similar to what they experience on social media and other platforms.

- Personalization is key in benefits communication, as it allows employees to feel valued and engaged.

- Measuring the effectiveness of technology-driven communications can be done through engagement survey results, retention rates, and other key performance indicators.

- Emerging trends in benefits technology include personalization, all-in-one platforms, global capability, and integrating financial wellbeing.

Chapters

00:00 Introduction and Framing the Problem

08:30 Personalization and Tailoring Benefits Communications

13:26 Measuring the Effectiveness of Technology-Driven Communications

20:52 Trends and the future

26:38 Success Story