New Brand
The conversation revolves around the introduction of Sean as the new partnerships director and the rebranding of the company to ilumiti.
The main themes include the challenges of recruiting and retaining talent, the importance of employee benefits, the process of rebranding, and the positive reception of the new brand by clients and partners.
Takeaways
- Recruiting and retaining the best talent is a challenge, and employees are looking for more than just a job and a traditional benefits package.
- A strong employee benefits package can attract top talent and should include tangible benefits that employees can enjoy now, such as gym memberships and cycle to work schemes.
- The rebranding process involved understanding the audience, defining the brand essence of financial clarity, and developing a visual identity that aligns with the company's values.
- The new brand, ilumiti, has been well-received by clients and partners, with positive feedback on the videos showcasing the company's services and cultural values.
- The rebranding has brought alignment and clarity to the company's message and future goals.
Chapters
00:00 Introduction
06:58 The Journey of Rebranding
10:59 The Rebranding Process
13:56 The impact of ilumiti
16:37 Looking Towards the Future
Website: www.ilumiti.co.uk
Email: info@ilumiti.co.uk
Telephone: 0800 6191019